RNIB “Karaoke eye test”

RNIB were lucky enough to be invited to Glastonbury as the Official Charity Health Partner.  With all the fun and festivities available we knew that eye health was unlikely to be high on peoples’ agendas. So to get our important message heard, we used the medium of karaoke.

Channel 4 takeover

To mark the beginning of National Eye Health Week we worked with Channel4, creating a special RNIB advert break takeover. Each advert during the break was manipulated with filters, representing how the advert might appear to those with different sight loss conditions.