New York Bakery Co: New York or Nothin’

New York Bakery Company is the market leader in its category. But with Warburtons launching its own line of bagels with a much larger media spend. We had to reinforce that there’s only one way to make a bagel, and that’s the New York way (boiled and baked). George, a wise New Yorker full of passion and charm, to bring to life the authenticity of the brand. He reminds anyone who will listen that when it comes to bagels it’s New York or Nothin’,