OnePlus #NeverSettleFilm

OnePlus, engages with its community by incorporating their feedback into their phone designs. So we thought why not do the same for their advertising. The #NeverSettleFilm campaign, was a series of six films that incorporated social comments from across Europe into each iteration. This resulted in a final film that was revealed to fans at the global launch of the OnePlus 6. The campaign received over 20k comments and 53m views, and it also increased brand interest in the UK by 121.3%.

OnePlus - Unlock your speed

Tap to Unlock - turning the newest feature of the OnePlus 6T device into a game rather than an advert. We got half a million people to tap their screens 10 billion times.  Why? To launch the new OnePlus device and it's brand new feature. ​Someone even broke their finger in the process.