Lexus Slide

Ever since it was immortalized in Back to the Future, the Hoverboard has been a universal symbol of future innovation, but it was thought impossible to execute within current technological boundaries. Until now…

The campaign was a huge success, it has received over 40 million views, generated over £39 million in equivalent media value worldwide, with next to no media spend, over 30,000 headlines, and over 1.7 billion impressions.