Meantime: Freeproperbeer.com

To bring Meantime craft beer back to the forefront in London, we stripped away all branding and preconceptions and created a one-day event where beer drinkers could try a free pint without any obligations. We then revealed the brand after they had their taste. The campaign, which included out-of-home, digital, and print advertising, successfully drove footfall to pubs and reintroduced Londoners to Meantime.