TalkTalk
TalkTalk “FX Star”
Snapchat mixed with dubsmash for Mum and Dad. A user-generated campaign that lets people appear on one of the UK's most-watched TV show.
550k videos submitted.
10 new idents every week .
26 different filters.
No sleep.
Here is how it looked…
Here is a supercut and some of the videos…
Due to it’s popularity, FX Star was used to pop artists and celebs to launch and promote new singles. Everyone featured made local news.
