Big ideas. Big nose.
Big ideas. Big nose.
I'm a creative who builds things. Campaigns, brands, stunts, products, whatever the idea needs. That's meant launching my own brand Oat Cult (a breakfast brand backed by VC), nearly three years as a creative director at Google DeepMind, and making a hoverboard for Lexus before hoverboards existed.
Currently looking for the next interesting problem.
Selected work
Lexus: Hoverboard
Hoverboards did not exist.
So we built one.
A global stunt for Lexus that generated billions of impressions and proved the impossible can be pretty good PR.
Google DeepMind: AlphaFold
AlphaFold predicts the structure of proteins, one of biology’s biggest challenges.
Instead of explaining the AI, we focused on the scientists using it as they worked to solve problems from plastic pollution to food security.
RNIB Channel 4 Takeover
To help people understand sight loss and the signs to look out for, we took over Channel 4 ad breaks and transformed them to simulate real visual conditions.
Pilgrim’s Choice: Cheese Dreams
People say eating cheese before bed gives you weird dreams.
So we asked the nation to share theirs and turned the strangest ones into actual adverts.
After all Pilgrim’s choice is the cheese of your dreams.
One Plus - Unlock your speed
The phone unlocked with a tap.
So we turned it into a game.
500,000 players.
10 billion taps.
Oat Cult
After years helping brands launch products, I decided to build one.
Oat Cult is a breakfast brand built around gut friendly overnight oats. Sold online now, heading into supermarkets soon, and backed by venture capital.
With 100k + views in one day on our launch film, and described by the Grocer magazine as “UK’s answer to Liquid Death”. Our instagram is pretty wild check it out here.
Turns out building the brand is the most interesting brief of all.
